Bring your estimates.
Upload a spreadsheet with customer details, contact permission, estimate date, amount, and status. No CRM migration. No starting over.
Your spreadsheet is enough.
A little follow-up. A lot of possibility.
You built the estimate.
Let's build the follow-through.
Turn unanswered estimates into booked jobs.
Owner-approved text messaging and email follow-up for independent fence installers.
$197 / month. Your estimates. Your voice. Your final say.
Less chasing. More building.
Good work deserves a follow-up.
An SMS text follow-upDay 2
Hi Alex, it's Your Fence Company.
Still thinking about your fence?
Just checking in on your estimate.
Happy to help with any questions.
Reply STOP to opt out.
Ready to proceed
Illustrative example · Owner stays in control
No CRM migration Owner-approved messages Human handoff, always
A simpler way to stay in touch
The next job might already
be in your estimate folder.
You've done the site visit. You've sent the price.
Make sure a quiet inbox doesn't end the conversation.
Give every lead a next step.
Approve personalized SMS text messages and emails to test at 2, 7, and 14 days. Follow up through permitted channels, with appropriate SMS consent and messaging compliance.
Your words. Your approval.
Pick up the conversation.
When someone replies, automation pauses and you’re notified. Confirm a call or site visit, answer questions, and close the job yourself.
The relationship stays yours.
Built around your workday
Stay on the job.
Not on the chase.
The craft deserves your attention.
The conversation deserves a next step.
The follow-throughIllustrative workflow
Good work starts here.
Customer details, estimate, and contact permission. Your existing spreadsheet is enough.
Ready for owner review
No negotiation. No promised dates.
No new way of working required
A small step.
A better follow-through.
Your estimate. Moving forward.
Example onlyestimates.csv
- Customer
- Alex · Example homeowner
- Estimate
- Cedar privacy fence
- Contact permission
- Email + SMS consent recorded
- Status
- Awaiting a response
An estimate, a homeowner, and permission to follow up. That’s your starting point—not a months-long software migration.
Right message. Right moment.
A nudge.
Not a nuisance.
Give homeowners an easy way to tell you where they stand. No endless drip campaigns. No awkward pressure. Just a clear next step.
Try a text or email. Then choose a reply.
An interactive preview of the proposed workflow. No real emails or SMS are sent.
The follow-up, not the hard sell.Interactive example
SMS text messaging
YP
Your fence company
To: Alex · Cedar privacy fence estimate
SMS · Day 2 · Example consent recorded
Hi Alex, it’s Your Fence Company. Any questions about your cedar fence estimate? Reply here and I’ll help. Reply STOP to opt out.
Reply directly by text, or use the linked response page for the choices below. STOP suppresses further SMS.
Owner-approved SMS. Consent and compliance required. STOP honored.
Built for the way you work
More follow-through.
Never less control.
Your reputation is built one backyard at a time. Your follow-up should treat it that way.
A helping hand. Not a replacement.
You’re the installer. You’re in charge.
No autonomous price negotiation, installation promises, or commitments. Appointment requests always need your confirmation.
Respect every yes. And every no.
Stop on opt-out, acceptance, rejection, or manual pause. Prevent duplicate messages. SMS only with appropriate consent and messaging compliance.
See what happened. Not inflated claims.
Track replies, appointments, accepted estimates, and owner-confirmed revenue. Recovered opportunities aren’t automatically proven incremental sales.
A simple price. A clearer next step.
Your work is personal.
Your follow-up
should be, too.
One monthly plan for staying in touch with the homeowners you've already quoted. Not another CRM. Not another list of cold leads.
We help keep the conversation going.
You decide the price, the schedule, and the promise.
What do I need to get started?
A spreadsheet of open estimates and permission to contact each homeowner. Start with our blank template—no customer data is collected by this microsite.
Download estimate templateThe Fencepost planBuilt for independent installers
$197/ month
Less following up in your head.
More following through with your customers.
- Spreadsheet-based estimate import
- Owner-approved SMS text messaging
- Personalized email follow-up sequences
- Follow-ups to test at 2, 7, and 14 days
- Simple homeowner response choices
- Immediate reply handoff and automation pause
- Call and site-visit requests for you to confirm
- Outcome tracking and suppression controls
SMS requires appropriate consent and messaging compliance. Message-volume allowances and SMS costs must be confirmed before signup. This is a product preview, not a live checkout.
Before you ask
Good questions.
How much does Fencepost cost?
The Fencepost plan is $197 per month. The plan covers owner-approved SMS text and email follow-up. Message-volume allowances and any SMS costs need to be confirmed before signup. This microsite previews the product; it does not take payments or enroll your customers.
Does this generate new leads or guarantee booked jobs?
No. Fencepost is designed to follow up on estimates you already have, not generate new leads. Replies and recovered opportunities are useful outcomes, but they are not proof of incremental sales. Revenue is recorded only when the owner confirms it.
Do I need to change my CRM?
No. The proposed workflow starts with a spreadsheet of your existing estimates, including customer details, contact permission, estimate date, amount, and status. Keep the tools you already use.
Will it send messages without my approval?
No. You approve the personalized follow-up sequence first. The initial cadence to test is 2, 7, and 14 days. SMS text messaging and email are both core follow-up channels. SMS requires appropriate consent and messaging compliance; email permission does not authorize texts.
What happens when a homeowner replies?
Automation immediately pauses and the owner is notified. Homeowners can choose “Ready to proceed,” “Have a question,” “Not now,” or “Decline.” Interested prospects can request a call or site visit, subject to your confirmation.
Who is Fencepost built for?
Independent residential fence installers who already send estimates, have installation capacity, and want more consistent follow-up. It isn’t a lead-generation service, a CRM replacement, or an autonomous salesperson.
The Fencepost field notes
A little know-how.
Better follow-through.
Practical guides, adaptable messages, and clearer next steps for independent residential fence installers.
Follow up on the project—not just the price
Handle wood, vinyl, replacement, and HOA-delayed fence estimates with project-specific questions and clear owner-review boundaries.
Open the playbook : Follow up on the project—not just the priceThe fence-estimate follow-up playbook
Build a respectful follow-up process for unanswered fence estimates: timing, silence, budget questions, and older projects.
Open the playbook : The fence-estimate follow-up playbookMessages that keep the conversation open
Adapt SMS, email, close-the-loop, and site-visit messages for residential fence estimates, with clear permission and owner-review boundaries.
Open the playbook : Messages that keep the conversation openKeep every estimate—and next step—straight
Organize quote records, define useful stages, hand replies to the owner, and measure outcomes without inflated claims.
Open the playbook : Keep every estimate—and next step—straightChoose the right kind of help
Decide between manual follow-up, focused software, a broader CRM, and new-lead acquisition by identifying the actual bottleneck.
Open the playbook : Choose the right kind of help
Less chasing. More fence building.
Good estimates deserve
another conversation.
For installers with estimates to follow up on and room on the schedule for what comes next.
Explore the $197 / month plan
Your estimates. Your voice. Your final say.